What is Alternate – Cx and what is it used for?
Alterian — Customer Experience Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers automate a consistently relevant adaptive customer experience by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels.
As part of the Chameleon platform, DCM organizes a fully contextual experience through Omnichannel marketing automation that delivers response-based customization. This is based on unprecedented data access and ‘Insights’ capability, allowing the marketing professional to access the full reach of each customer relationship in seconds with real-time customer and campaign analytics.
Consolidate your customer data platform, campaign management, and email marketing efforts into a single Adaptive Customer Experience platform.
Your clients are in control, not you, but it’s okay! Never be afraid to lose opportunities with them anymore. Use Chameleon to create an Adaptive Customer Experience that automatically adapts to your unpredictable behavior and improves naturally during each individual interaction, no matter when or where it occurs.
Access the full scope of each customer relationship in seconds.
Customer & Campaign Analytics
Real-time Results and Reports
Consolidated Customer Data
Orchestrate a consistently relevant adaptive customer experience in a complete context.
Cross-channel campaign management
Omnichannel marketing automation
Responsion-based customization
Adapt to each customer in real time with customization on the moment on any channel.
Real-time Email Campaigns and Trigger
Mobilization Real-time Data
Management Real-time Identity